**Template:**

[Make a list of typical steps and actions your clients go through when they’re trying to achieve an outcome. These steps should be short and mixed with humor]

[Make the list take up at least half of your ad]

[The list should escalate from simple actions to increasing despair and frustration]

[Introduce the turn, the thing that will put an end to this misery]

[Use disclaimers and admissions of how this will work, what will happen]

[Call-to-Action with offer details]

**Example:**

- Make a fancy website.
- Borrow 10k to pay for it.
- Beg your friends for referrals.
- Borrow another 10k cause you’re not getting enough clients to pay the bills.
- Read a million blog posts that don’t tell you anything.
- Contemplate getting a day job because this ain’t working.
- Resolve you’ll never give up.
- Work 12 hours a day doing pointless crap everyone else teaches you to do.
- Cry 'cause it ain't work'n.
- Write guest blogs. Try to start a podcast. Tell everyone you’re more successful than you are.
- Contemplate quitting again, this time for real though… you can’t take it anymore.
- See everyone else's success cause they’re using REAL systems to grow their business.
- Try one more time to make it work because, well, “If they can do it you can do it.”
- 6 months later you’re still stuck.
- Get drunk.
- That’s it, it’s over…
- Have to get a real job.
- Life sucks.
- Get drunk every Friday cause...
- Ruin your future.
- Spouse, mom, and dad are all disappointed.

Or…

Watch this webinar instead and have all your wildest dreams come true! (We’ll teach you how our clients are growing their business using Facebook ads and 1 ridiculously simple funnel)

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FULL DISCLAIMER 1: This webinar is NOT live. It's fancy and automated.

FULL DISCLAIMER 2: All your wildest dreams probably won't come true but you'll be raining clients like cray (don’t know what that means but it’s what the kids are saying these days).

FULL DISCLAIMER 3: We make an offer to work with us at the end of the webinar, but you'll still get mad value even if you hate us.

👉🏽 Register here: https://…